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I started out the usual? way, as a hobbyist making pieces of furniture for my own house. Then, when the opportunity came, I set up to do it for a living. I made some peices and tried to sell them. Not much luck there. I tried to get commissions to build pieces to order. Not much luck there either.
Then I realised what I knew all along. The amounts of money most people will spend on a kitchen are much higher than what they will for the other rooms in their house. So I started advertising kitchens made to order. Haven't looked back since. I can recommend it to anyone who wants to do workshop-based woodwork AND make money